Why President Obama is now personally tweeting

Gloria Goodale of the Christian Science Monitor posted an article yesterday that examines why President Obama took personal control of his Twitter account this week:

http://www.csmonitor.com/USA/Elections/Vox-News/2011/0620/Obama-and-Twitter-Why-he-took-control-of-his-own-account

In her article, Goodale quotes an obscure political science professor from a small liberal arts college in Danville, Kentucky.

In addition to the various explanations that Goodale describes, I think that this event is significant because it shows that President Obama is making a concerted effort to mobilize his core supporters (including most of those who subscribe to his Twitter feed) in the run-up to the 2012 election. In reality, only about 10% of the population are genuine independent “swing-voters” and so mobilizing the base is going to be an important factor for whichever candidate wins the White House next year.

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One response to “Why President Obama is now personally tweeting

  1. I think he is trying to mobilize the important “Knoll vote.” :-)

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